A Work of LOVE

How It All Started

We met in London. Moved to Italy. Founded a custom jewelry studio together.

Yulia

Co-Founder & Creative Director

Jewelry Design, Central Saint Martins

Jewelry & Luxury Goods Design, Richemont

In-house Designer for International Maisons

Antonino

Co-Founder, Brand & Marketing

GIA Diploma Applied Jewelry Professional

Gemologist-in-training

Between the Alps and Florence

Uncompromised Italian Craft Behind Every Piece

Artisans are brilliant at their craft. Commercial brands chase what’s popular. Maisons sell status at a cost most people can’t access. We built our studio for the space in between — design-led, craft-obsessed, one-of-one and actually within reach.

 

Every design starts with Yulia, at our studio at the foot of the Alps in Varese. From there, it travels to Florence, shaped by our small circle of specialist artisans — a master goldsmith, a stone setter, and gem dealers we’ve trusted for years.

Well, We Take It Personal

One Piece
One Owner.

Nothing is made off-the-shelf. Ever. Whether it’s a custom or a Ready To Love — it’s handcrafted for you. Once it’s yours, it’s yours. 

Directly
with Yulia.

No intermediaries. You design with Yulia, from start to finish. And because we don’t carry the overhead of bigger brands, our prices are far more accessible than you’d expect.

Small
by Choice.

We’re a married couple, fully invested in every piece we make. We didn’t build this to scale. We built it to do one thing exceptionally well, for the few who care.

Ten Years In The Making

2017-2020

We first met in London, next to Brixton Tube Station. Little did we know. A lot of great things, together. Mostly, we figured out how much we love each other — and what kind of life we wanted to build.

2020-2021

We get married. Pandemic. Yulia graduates from Central Saint Martins, works for private clients and maisons. Antonino graduates from UAL, keeps working in communications. We decide to move to Milan, Italy.

2021-2023

Yulia completes her Master in Luxury Goods at Richemont, designs for companies, builds up the courage to go on her own. Antonino stays in corporate, quietly falling in love with the idea of building a brand.

2023-2025

Yulia leaves the office to work directly with the people who will wear her pieces. Antonino helps in the evening; and weekends. Not always fun. But a lot of fun. Late 2025 Antonino quits corporate and we move to Varese, a little town in the Alps.

2026-Now

We register a company together, with one ambitious goal: be responsible for creating and maintaining meaningful beauty in jewelry to the highest standard. That's where we are - and where you become part of the story.

Tell us what you're
dreaming
of

Whatever you have in mind — big idea, vague feeling, or something in between — that’s exactly where we start.

As Featured In

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